As one of the largest social networking service (SNS) websites xiaoneiwang, whose name sounds like a University intranet, quite a bit of "campus" name. Also, many people knew xiaoneiwang on from the name of the user group location--students.
Indeed, xiaoneiwang as the domestic areas of SNS leader, in the number of users, user a valid browse time, and many other are ahead of the other SNS website from December 2005 decided at the time of the establishment is located in the campus. Over the years, the image gives a user group and a single feeling. I have a boy, graduation years, considered a "white collar", I felt that xiaoneiwang are places that a chit, young men play, there is nothing to expand their social networks to help. Not so, xiaoneiwang is with "student" Group won the world, but this morning was no longer relying on "student" group defends the world.
Xiaoneiwang development for its user groups increasingly widespread coverage. In fact, although the name is "xiaoneiwang", but xiaoneiwang users group is not limited to "ivory tower", it is not just a single student SNS website. Xiaoneiwang was established in December 2005 the earliest part of the students that at the time of the user group has graduated nearly two years now, still continue on the xiaoneiwang life, as more and more students graduate, xiaoneiwang covers the crowd is more complex, while older white-collar crowd because Miss lush campus life, and in the use of xiaoneiwang to communicate with students and alumni. Internal user base has in fact extended to the collar, covering a 16-35 between the mainstream population of Internet users in China. As described in the Community College--"not ivory tower early pure land", also has long ceased completely in the xiaoneiwang has a full schedule of classes.
SNS market xiaoneiwang currently has intense competition in the repositioning of user groups, out of the campus, facing the broader population. Have xiaoneiwang users group and the image of a single, bound to a certain extent the development of xiaoneiwang. Today in the SNS market intensifies, the SNS market share of Web sites need to continue to grow, on the need to find a profit model, break the bottleneck of SNS industry development. This requires xiaoneiwang to expand the new user group. Domestic industry rapid development of SNS, dozens of large and small Web site, "Shuffle" coming soon. Xiaoneiwang if you are still stuck "ivory tower" will come to a halt, only so that more users are aware of other age within schools, strive to snare the entire Chinese people, and to usher in a better future.
Xiaoneiwang a growing number of users on social, xiaoneiwang in the location of user myself, xiaoneiwang is the "net" words removed, called "school". "Internal" network is no longer just for students, also have a wider population of the community, they are in school media, the "interpersonal", build your own network "communicative".
I think oak should already start thinking about xiaoneiwang of the company and position adjustments in the future. Not long ago, Oak Group acquired "kaixin.com" domain name, many people think that dissatisfaction is oak school users within a single, SNS platform version to re-layout entertainment. But I believe that this is only xiaoneiwang "front stroke", do a test for the xiaoneiwang layout-collar. According to internal sources, oak is still attaches great importance to xiaoneiwang may want to xiaoneiwang are making a change, we can wait. (This article first network blog http://www.netlawbbs.com)
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